Bill Ready (Pinterest) on Social Media’s “Big Tobacco” Moment, Growing Pinterest to 578M Users, and What Gen Z Really Wants
Social Currency with Sammi Cohen
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The Evolving Role of AI in Social Media
This chapter explores how artificial intelligence is reshaping social media, particularly through Pinterest's shift to prioritize user well-being and intentional engagement over mere view time. It highlights challenges social media platforms face in balancing business interests with promoting healthier user interactions, and the importance of representation and emotional connection in content. The discussion also delves into innovations in user experience and the integration of diverse and inclusive features that enhance engagement and personalization.
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