How Important Is Your Business Profile?

I think categories is something so many people get wrong with Google business profile. With that knowledge graph, you want quick information for the user to say, this is what we do. This is where you should come and be our customer. If you're saying, Oh, we do 100 different things, you might actually lose some trust and say, Oh, right. Okay. So Jack does 100 things, but he doesn't do any of them very well. But he's a dick. He does three things and he does three of them perfectly brilliantly. He's the best in the world.