What Is Marketing Activation?

The best word for it is marketing activation. And what I mean by that is we are building a site with next JS on the front end and then rally as the checkout and then swell on the back end. So that's when activation is right. It's not forever. It's like one thing that you focus on, you launch, you get out there and then you keep going. That is what I'm focused on because I think that has a lot of potential to impact everything else in the company.