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450: Primal Storytelling: Marketing for Humans with Anthony Butler

Read to Lead Podcast

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The Primal Nature of Storytelling Across Cultures

People buy what they want, even if it's antithetical to what we need. Harry Potter is one of the biggest selling children's books of all time. Anthropologists have recognized the story structure across 70 cultures. In some stories, instead of a woodsman that comes to save Little Red Riding Hood, it's a different character,. in some stories, he's not able to save grandma.

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