The Rise of Lego Sets for the Chinese Market

In the last four years, there have been an increasing number of sets aimed at Chinese market. The Communist Party wants you to think is big ancient country, amazing history and legacy. And what do you know? Then we get some Lego sets. There's one which is for Lunar New Year, and there was a Chinese money tree adorned with red envelopes. They did a learn about Chinese culture model that incorporated Red Lanterns,. A mahjong set, temples, and of course pandas everywhere and all of these things.