Collecting Keys - Real Estate Investing Podcast cover image

EP 130 - Mastering Novation Agreements with Eric Brewer

Collecting Keys - Real Estate Investing Podcast

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How to Monetize Your Leads

90 percent of my leads look like reversed conditions way up here there's not much going on in their life and you know what the house is like perfect doesn't need much of anything. 60 percent flip-flop no deal no unrealistic price they don't want to move for two years multiple decision makers uh can't do anything with them now 30 percent are what i call a balanced seller seesaw there's a little bit of reasonable motivation they want to make a deal so inside of this 30 percent there's a couple different smaller categories of people all of which can be monetized if we make a compelling offer that aligns with their desired outcome. There's three times more opportunities in your lead funnel

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