How to Track Your Business Monthly

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Powell: I've looked at the numbers when they haven't been anywhere where I wanted them to be for years. And I know how maddening it is, but I just want to say, don't give up, you will get there. The minute you give up looking at the numbers, he says, "you're never going to hit them" So now that you know what we're tracking and a little more about our goals for each of them, let's dive into quarterly tracking. We are every single month looking at how much revenue did we bring in? Then of course, what our expenses slash profit margin looks like. But remember, we're just focusing on marketing metrics

>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: Your Marketing Metrics Checklist!

The marketing metric breakdown: What’s important to track (& why)

I’ll be honest -- I am a total data nerd, and I absolutely love tracking my business’ performance and evaluating the metrics with my team.

Not only is it great to have a pulse on what’s working and what’s not, but the insights I’ve gleaned from knowing my marketing metrics have helped me make some big decisions in my business.

The thing is, whether you’re just starting out or you’re an established entrepreneur, you should pay attention to your numbers -- and the sooner you get started, the more insights you’ll be able to glean over time.

Now, I get it. Looking at data isn’t everyone’s thing, and it’s hard to figure out what metrics you should really be looking at because there are so many!

That’s why I recorded this episode for you. In it, I share the specific marketing metrics I track, why I track them, and how I’m using them to inform my marketing strategy.

And here’s the really great news. Because there’s so much information packed into this episode, I’m sharing a really great marketing metric cheat sheet with you that you can keep as a reference, so tune in to the very end of the episode to hear how you can snag it.

Happy listening!

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