Lead With What, Not Why or How?

Lead with what, not why or how. That stuff gets in the way of your clarity. If you choose a subset that sounds like it's going to be really, really small, onvesters won't be as interested doesn'tme. It means that i'm worried that you will not have enough potential head room to grow to become a million dollar company. Here's an example that doesn't work. So we had accompany the batch that shirt off by describing themselves as buffer for snapchat. Buffer is a nice company, but definitely smaller than snap chat. For the most part. I'll read like a thousand avo applications every single batch. And it's a really hard thing to