Chris Von Bogdandy, Global Lead M&A Solutions at Slalom

Revenue synergies are why you’re doing the deal in the first place. But unlike cost synergies that happen instantly, revenue synergies are more difficult to achieve and often go unrealized. One of the biggest problems in M&A is that when a company pursues a deal, different departments have varying perspectives on what's essential. So how do you maintain the deal thesis as a central focus?

In this episode of the M&A Science Podcast, Chris Von Bogdandy, Global Lead M&A Solutions at Slalom, discusses his framework for realizing revenue synergies in M&A.

Things you will learn:

•Importance of Revenue Synergies

•Correlation between M&A strategy and Revenue Synergies

•Understanding Customer Journey

•Planning for Revenue Synergies Pre-LOI

•Agile M&A

Episode Timestamps

00:00 Intro

06:17 Importance of Revenue Synergies

09:58 Correlation between M&A strategy and Revenue Synergies

16:42 Timeline of Revenue Synergies

18:49 Realistic Revenue Synergies

21:14 Understanding Customer Journey

24:44 Planning for Revenue Synergies Pre-LOI

27:38 Capturing Revenue Synergies Post-LOI

31:04 Executing the Plan

34:21 Cross-Functional Work Streams

36:29 New product introduction process

40:15 Agile M&A

43:31 Disbanding team and workstreams

46:57 Top three principles to success

48:48 Advice for next generation of young leaders in M&A

This episode is sponsored by the M&A Science Academy, DealRoom, and FirmRoom. To join our growing online community of M&A practitioners, visit https://www.mascience.com/academy.

Ready to take your M&A to the next level with software made to manage each stage of the deal process? See how DealRoom can facilitate your next deal at https://www.dealroom.net . FirmRoom provides 80% cost savings over VDRs that bill by page and delivers a far better user experience to boot. Sign up in under 2 minutes by going to https://www.firmroom.com

Ben Thompson, founder and author, Stratechery (Code Media 2017)

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