Experimenting with LinkedIn ads for CTV, Introducing new services without case studies, How to find good paid SaaS agencies, and Encouraging clients to approve case studies
Marketing School - Digital Marketing and Online Marketing Tips
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Leveraging Video Testimonials and Overcoming Hiring Challenges
This chapter explores the advantages of utilizing video testimonials alongside traditional case studies, highlighting the impact of storytelling in marketing. The speakers also address the difficulties of hiring skilled marketers and discuss a partnership with an offshore recruiting firm to navigate today's job market.
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