4min chapter

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Inside B2B: How B2B brands can succeed in ecommerce

Marketing Week

CHAPTER

Is It Better to Work From Home?

Russell, i think we were in the privilise position. We had an established ecommese platform that we were serving a client base with back in march 20 20. What we've seen is an increase, probably fourfold, in the number of users on that platform. The growth has been largely driven by the ability to service people beyond the office base. Is it better now? Do you thinkes a big and loady questioned I appreciate, but ovosee. A lot of changes that everybody's gone through ete b to b, or b to c, weren't anticipated. But i still think there is a need to get the balance right between how we engage with customers

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