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Building a Fashion Empire from Thrifting to Celebrity Endorsements - Ciera Rogers

The Jason Marc Campbell Business Podcast

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From Thrift to Fashion Entrepreneurship: Navigating Gaps in the Market

Exploring the journey of a business owner who transitioned from thrifting to building a successful fashion brand by recognizing a gap in the market for affordable clothing for curvy women. The chapter discusses the importance of having a niche, offering inclusive sizing, and the cost implications of catering to all sizes in the fashion industry. Additionally, it delves into the speaker's accidental start in PR, which led to gaining media attention and celebrity endorsements in a changing social media landscape.

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