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7min chapter
Building a Fashion Empire from Thrifting to Celebrity Endorsements - Ciera Rogers
Selling with Love
From Thrift to Fashion Entrepreneurship: Navigating Gaps in the Market
Exploring the journey of a business owner who transitioned from thrifting to building a successful fashion brand by recognizing a gap in the market for affordable clothing for curvy women. The chapter discusses the importance of having a niche, offering inclusive sizing, and the cost implications of catering to all sizes in the fashion industry. Additionally, it delves into the speaker's accidental start in PR, which led to gaining media attention and celebrity endorsements in a changing social media landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode