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The virtual CFOs with very real results

Business Is Boring

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Navigating Capital Raising in B2B SaaS

This chapter explores the essential strategies for raising capital in the venture-backed B2B SaaS space, focusing on critical financial metrics. It recounts the speaker's career transition from traditional accounting to supporting startups, emphasizing the importance of understanding cash flow and growth challenges. The discussion highlights the nuances of acquiring customers and planning for market expansion, urging businesses to prepare for financial complexities in a high-growth environment.

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