Anale avelii: I've been listening to all the old episaes. And i actually have a history of not remembering sor it's i tried to sneak in everything, even though i had less time and did not go on. Shal smargas: Wot a pitye mad offiterto. We'd love to hear from you. Visit us on the web at analytics hour dot i o facebook dot com or at analytics hour on twitter.
Raise your hand if you work for a company that sells exclusively low-consideration products and only sells them online. Anyone? Anyone? We only see a couple of hands out there. For all the rest of you, this episode might be of interest. We sat down with Amy Sample — Senior Director of Consumer Insights and Strategy at PBS by day, president of the DAA board by night — to discuss approaches for effective digital measurement in the absence of a clear online conversion. That challenge doesn’t get much bigger than in the mission-driven, not-for-profit world of public television! After listening to this episode, you may actually feel like you have it easy!
For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.