Gena Gorlin & Yaron Discuss The Psychology of Entrepreneurship & More | Yaron Interviews
Yaron Brook Show
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The Most Ambitious People in Psychology
"Entrepreneurs are trying to do really ambitious things for which there's no playbook," he says. "They're entering this realm of incredible risk, right, incredible uncertainty,. They're going to encounter the whole heap of psychological challenges." He adds that most psychologists just kind of look down on profit making as a professional focus.
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