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Behavioral Finance: Action Bias 101

UBS On-Air: Conversations

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Understanding Action Bias in Investing

This chapter explores action bias, the instinctive urge to make decisions in response to new information, even when inaction may be preferable. It underscores the negative consequences this bias can have on individual investors during times of crisis and emphasizes the importance of a strategic, long-term investment approach. The chapter advocates for structured planning and risk management to mitigate the effects of action bias and promote better financial decision-making.

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