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Aarushi Kalra on Digital Polarization and Toxicity, Understanding User Behavior, Social Media Algorithms, and Platform Incentives

Ideas of India

CHAPTER

Exploring User Agency in Social Media Content Consumption

This chapter explores the nuanced behaviors of users on social media, asserting that they are proactive participants rather than mere consumers. It critiques oversimplified perceptions of digital engagement and emphasizes the importance of user demand in influencing media narratives.

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