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11min chapter
Repeatable processes in SaaS for sustainable growth with Ferdinand Goetzen @The Growth Syndicate
saas.unbound
Modern Marketing Strategies and Evolution
This chapter explores the shift from traditional to digital marketing strategies, emphasizing the significance of brand awareness and customer journey insights for sustainable growth. It discusses the challenges faced by bootstrapped companies and indie hackers, advocating for consistent marketing efforts over one-off successes to achieve predictable growth.
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