A controller was spending 3 days a month just reconciling Excel reports across 80 projects.

And that's just one person. Imagine the time sink across the entire org.

In today's episode of Bricks & Bytes, we had Joe Wilson from PROJEXION and we got to learn about the real state of construction data (spoiler: it's a disaster), why hiring data scientists isn't solving the problem, and how teams are finally breaking free from the endless cycle of firefighting... and many more!

Tune in to find out about:

✅ Why the 2018 point solution boom created a data fragmentation nightmare

✅ The gap between builders and data scientists that nobody talks about

✅ How one plug-and-play module gave an entire company their time back

✅ What happens when your data goes from "collecting dust" to actually alive

Joe's perspective is refreshing—15 years as a builder before jumping into tech means he actually gets what it's like on the ground. No fluff, just real talk about real problems. Watch now! Link in the comments!

Our Sponsors:

Aphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.co

Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.com

BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io

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Chapters

00:00:00 Intro

00:03:30 Introduction and Background

00:06:29 The State of Construction Data

00:09:35 Data Fragmentation and Its Impact

00:12:32 Journey from Construction to Software

00:15:12 Building the Solution

00:17:41 The Leap of Faith

00:20:19 Finding the Right Co-Founder

00:23:17 Cultural Shifts in Transitioning Industries

00:26:34 Lessons Learned in Product Development

00:32:43 Transitioning from Construction to Sales

00:37:15 Building Relationships in Sales

00:41:55 Navigating the Sales Cycle

00:45:03 The Importance of Timing in Fundraising

00:46:52 Understanding Projection's Functionality

00:53:11 Integration and Onboarding Process

00:56:05 Real-World Use Cases and Impact

01:01:26 Overcoming Skepticism in Technology Adoption

01:04:47 Future Developments and Opportunities

Best of the Program | Guests: Cheyenne Grace & Derek Hinckley | 12/19/25

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