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Sharona Cohen of DSTNC on Endurance Culture, Brand Curation, and The Future of Cycling (EP.255)
Panic with Friends - Howard Lindzon
The Struggles of Entering the Cycling Industry
The cycling industry is very different from the fashion industry or other maybe activewear industries like yoga, running gym. It's a much more closed industry. They're a little bit old school and the way that they operate. So we're coming in as this new marketplace San Francisco tech-orientated all digitally native.
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