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In this episode, I explore why Ron Dennis was more than just a team principal; he was Formula 1’s original commercial visionary.
Topics covered include:
- How Dennis turned McLaren into a sponsor magnet long before F1 was a global brand
- Why the McLaren Technology Centre was motorsport’s Apple Park, beating Steve Jobs!
- What “The Book of Sponsorship” was, and how it still shapes F1 liveries today
- Why discipline, precision, and even sterile pit lanes were all part of a bigger plan
- How his legacy lives on in modern F1 team branding, operations, and hospitality
If you care about the business of motorsport, this is essential listening.
Contact the show: contact@vaucheranalytics.com
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