The Cost of Failure at Scale

"If you fail this big, then it will be a long time before you fail this large again," he says. "There's that culture as well of understanding when you need to stop because people, smart people are saying there's going to be trouble and trouble at this scale is a huge problem" 'I mean with our experience, it just seems so mindless, it's just impressive almost that it can go this far and be implemented at such a large scale about anyone taking the responsibility,' adds Mr BAM.