Crafting Vision and Mission

Does your organization’s mission statement actually mean something, or is it just corporate fluff? In this episode, Drs. Derek and Laura Cabrera of Cornell University break down the true purpose of a mission statement, how it differs from vision, and why so many organizations get it wrong.

They’ll guide you through a step-by-step process to craft a mission statement that’s clear, actionable, and aligned with your organization’s goals. Plus, they’ll share key litmus tests to ensure your mission doesn’t just sound good—it drives real results. Whether you’re starting from scratch or rethinking an outdated mission, this episode will help you create a statement that inspires action and makes an impact.