Introduction

I wanted to ask you about something that I know You thought a lot about at least in 2016 and probably still since we're just still at the beginning of 2017. Core values set the direction for who you are and where you want to go, they can really help Decide for decision making along the process. So maybe maybe to start just sort of maybe give us What what you've learned about what core values are and then we kind of get into why they're important and why you Spend so much time thinking about it. Yeah, so core values. Yes, let's like get them Maybe we'll make a poster a t-shirt will put on some coffee mugs and you know Then