54. How do consumer conversations affect your brand?
Future Proof
00:00
The Impact of Conversations in Brand Building
keven, you describe the different ways in which word to mouth or conversation has an impact in the market place. I wonder if we could think a little bit about the kinds of marketing strategies and tactics that are enabled by this deeper look at conversations. i think our listeners would love to hear a little bit more about how you activate some of this tracking,. some of this knowledge of the impact of conversations in the ways in which you support your brands.
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