WARC Talks Finding Gen Z
The WARC Podcast
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How Brands Are Getting It Right at the Moment
Katrina: There is still a tendency to think too much brand first. She says some brands get frightened of using the authenticity word because it doesn't sound very tangible. Katrina: Some brands really understand that how they tap into the audience and feeling really authentic is by thinking about what they stand for as a brand.
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