Episode 96 - Beyond Predictable - Lessons from Beyond Meat for Founders
Startup Confidential
00:00
Introduction
The question was never can a modern plant-based meat brand scale in American retail. Most billion dollar food brands, folks, require 40% or more of US households because they need a long tail of infrequent annual consumers to generate this kind of revenue. Yet current research from my friends at the Hartman Group suggests that only about 22% of US households are even in play for plant- based meat. That's awfully tight.
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Transcript
