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16min chapter
The Marketing Mistake That Could End Starbucks
Marketing Against The Grain
Career Development and Marketing Strategy Decentralization
The chapter delves into the importance of building a career within a single company for success, advocating for setting clear career decision frameworks based on personal goals. It also critiques the decentralization of marketing teams regionally, emphasizing the benefits of a centralized team with domain expertise for better consistency and quality across markets. The discussion highlights the challenges of creating excessive differentiation in marketing strategies for various regions and the presence of 'kingdom makers' in companies driven by personal growth over business solutions.
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highlights
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