In Episode 312 of Hidden Forces, Demetri Kofians speaks with Jean Twenge, a researcher and professor of psychology who has written extensively about generational differences.

Jean Twenge explains what we know about every generation born since 1925, arguing that the strongest candidate for explaining generational change is advancements in technology.

Twenge spends the first hour discussing what we know about changes in fertility rates, political affiliation, income, wealth, sexuality, gender norms, attitudes toward life, mental health, and much more.

The episode’s second hour is devoted to understanding Millennials and Generation Z. Jean and Demetri discuss how each of these generations is unique, what explains these differences, and what can be extrapolated about future economic, political, and other sociological trends by looking at the data.

This conversation is relevant to anyone, whether you work in politics, manage money, or are trying to identify future economic opportunities informed by changes in consumer behavior. It also provides an opportunity to reflect on not only the differences between generations but also on what each generation has in common, which is more than you might initially expect.

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If you want to join in on the conversation and become a member of the Hidden Forces genius community, which includes Q&A calls with guests, access to special research and analysis, in-person events, and dinners, you can also do that on our subscriber page. If you still have questions, feel free to email info@hiddenforces.io, and Demetri or someone else from our team will get right back to you.

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Producer & Host: Demetri Kofinas

Editor & Engineer: Stylianos Nicolaou

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Episode Recorded on 05/09/2023