Website Optimization Tools: Optimizely vs. Crazy Egg

A comparison of Optimizely and Crazy Egg as software tools for optimizing websites, highlighting the affordability and user-friendliness of Crazy Egg. The chapter discusses the features of Crazy Egg, including heat maps, scroll maps, and click maps, that provide valuable insights into user behavior. Additionally, the speaker shares specific findings, such as a bright spot on the homepage's footer that attracted significant clicks and the importance of optimizing the homepage by relocating the 'about us' button.