Strategies for Optimizing Paywalls and Advertising

The Atlantic’s C.E.O. Nick Thompson joins Dylan for a candid conversation about the existential challenges of leading a media company, centered around the looming threats and opportunities of A.I. Nick envisions a media ecosystem where their web presence goes away, and lays out his growth strategy to mitigate the concerns: building the strongest possible direct relationships with readers while cutting out reliance on tech platforms altogether.

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