The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

187: Jon Picoult, Why customer experience matters

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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The Watermark Study

A great customer experience hits your income statement in two places. It helps to raise revenue because you retain customers longer and they're less price sensitive. But then there's a second side, which i think many companies overlook, and that is that a great customer experience actually also helps you to control, if not reduce, operating expenses. And doing this actually helps you grow its revenue and decrease costs.

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