How this CMO Scaled from $30M to $2B (#110)
The Shopify Growth Show
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The Risk Affectiveness of the CMO
As a public company CMO, I think you do have to have a certain amount of things that you know will deliver with reasonable predictability. We're not product led, we're not focused on commercial and small businesses, we're enterprise company. And so, we could be a little bit more targeted in that way too. That yields more predictability, I think, than, you know, a consumer brand.
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