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18min chapter
How to indie-hack to $600K ARR | Jon Yongfook Cockle (Bannerbear)
Ahrefs Podcast
Innovative Marketing Strategies
This chapter explores a small team's current marketing strategy focused on content creation tailored for a software product. It highlights the shift towards developing free tools alongside traditional content, such as articles and tutorials, to enhance user engagement and drive traffic. The discussion emphasizes the effectiveness of innovative approaches, including competitor comparison pages and growth hacking, in adapting to market demands and driving business growth.
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