How AB InBev and Zé Delivery Are Changing Ecommerce in Beverages (139)
The Tech Strategy Podcast
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Is There a Difference Between a Bimba and a Supermarket?
Bimba has more scale than any beverage retailer on the planet, because they're a bimba. Nobody can beat them on beer price. However, it doesn't look like they are under pricing everybody. But if they choose to, by virtue of their connection with a b imbe, nobody could match them on price If they wanted to go that route. They're not a market place. There's no network effects here.
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