Should the Founders Start Channels?

The next question is from snew. What do you think would be a good strategy for a brand when creating content for utube? Should the founders do what jack conty did and create channels for themselves? This is an incredibly relevant question to just the world of marketing right now. If we start there, thad's extremely foundered dependent. Content has to drive value. It just does ike. And so like youtube,content creation is not a game where you just kind of like, can half ass it. Your founders have to get fulfilment from it, whether it actually sells product or not.