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S04.EP04 - NFTs: The New Frontier for Brands with Kate Pincott

JUST Branding

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How to Buy an NFT

An NFT is a digital receipt that connects with a real world asset. Gucci are selling their handbags as NFTs and you can buy virtual objects in gaming. Consumers have never had this level of accountability with brands, he says. He suggests armies of certifiers all who have amazing different experiences to certify something.

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