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Chapter 3 Creating an Opportunity Hypothesis - The Product Book

The Product Podcast

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How to Use Analytics to Find Opportunities

There are many analytic tools, with gugle analytics and mix panel being two of the most popular for web and mobile apse. Adding these tools to your product is fairly straightforward and just requires a bit of tracking code and annotations so that you can track specific things. It's worth noting that analytics data isn't always perfect, and those imperfections can skew your analysis. Perhaps your growth rate has leveled off. If youare unhappy with your trajectory, you'll dig into the component metrics to find the problem.

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