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Chinese Gaming Giants: Tencent vs. Netease | Pixels & Profits

GameMakers

CHAPTER

Navigating China's Gaming Landscape

This chapter explores the myriad challenges major gaming companies, especially Tencent, face within the Chinese market, including regulatory hurdles, emerging competition, and evolving gamer behavior. It highlights the complexities of global expansion for these companies, touching on issues of trust, data integrity, and geopolitical tensions. The discussion also addresses the cyclical nature of the industry, job cuts, and contrasts the performance of US and Chinese gaming publishers amid these challenges.

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