What's the Difference Between Data and Measure?

Some would say that, given the breadth and depth of data that is available to businesses these days, a surefire path to business value is to load up a department with smart data scientists, task them with developing a solid machine learning strategy, and then execute that strategy. The people who've said that might take issue with this episode. Cassie Kozyrkov joined the show to discuss decision-making: what it is, how we often frame decisions too narrowly, and the different roles data can play to support the process. And much, much more! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.