The Oda Loop and Lean Sales

John Boyd was not an academic. He's a moron and you get into it and you just see that this guy is so misunderstood by so many. So we, so I mean, you're using Oda loop all the time, whether you know it or not. With other parts. We use the Oda loop with lean sales when we're teaching lean and sales. And then we use that. Yeah, that's the first time. It's amazing how the widespread thought on Boyd is a reductionist to just look at Oda loop as if it were some process that you would use in a tactical situation," he says.

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