The Role of Creative Director in a Launch

I've been in the alpha of the feature for a little while. It's hard to plan my days around launch time because it feels like it's very reactive, more reactive than normal. I'm looking at what conversations are happening around the launch in case I need to jump in and help unblock or make a decision so we can keep moving forward. As soon as the site went live, I did this big shout out for David and Corey because this was such a new thing we've done. And I just think that they deserved to be celebrated for it.