This is such a weird, capitalism forward approach, shall you like, scientific findings? It's real. That feels really odd to me. And also media forwardy, because in a lot of thesemals, he's also people will come to him with ideas. But again, if that is the focus, you're not going to have findings that are as useful or as solid as he would want them to be. Eventually, the cornell son, the newspaper of the university, interviews his former grad students,. They saythatike, they felt really uncomfortable with the way that they were pressured to manipulate data. To frame things for the media, to try to get these things to go