Squiz Today cover image

Wednesday, 2 November: Putting bombers up north; Interest rates rise again; Ukrainians queue for essentials; And a muddy Melbourne Cup

Squiz Today

00:00

Loyalty Programmes - What's the Appeal?

Loyalty programmes have been around for a very long time. Predominantly, customers join a loyalty programme because they're in love with the brand. Consumers today are turning more towards where's the loyalty programme that I can get most value out of. And I think we've landed that message really well with the Life Rewards programme.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app