Rundown: Harry's reported IPO, Ashley acquires DTC mattress group & Abercrombie eyes global growth
The Modern Retail Podcast
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Evolution of Abercrombie & Fitch: From Exclusionary to Inclusive Success
The chapter explores Abercrombie & Fitch's transformation from a criticized brand to a thriving company by rebranding to appeal to Gen Z and millennials. It examines the shift in style, inclusivity efforts, revenue growth, and strategic focus areas, showcasing the brand's successful adaptation to evolving consumer preferences.
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Transcript
