The Effects of Red on Beauty Products

A lot of mice, computer mice have it. And it just feels a little bit softer in the hand. So we use that on a few different products. It just makes them feel softer and more kind of gentle. When we were doing the testing, people just found that in their minds that this was therefore probably more delicate on the brush. Whereas if the device was just hard plastic, it felt like this feels quite hard, quite heavy.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.