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047. Parul Sharma: Beyond Greenwashing - Making Your Values Matter

Leading Transformational Change with Tobias Sturesson

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The Lesser Evils of Green Washing

Companies apply a doe good label on an enviromently unfriendly product. This is one of the most common typesf of green washing, which we see to day. There are no legislation nor any sanctions connected to this kind of behaviour. But it is changing. I mean, people are reacting. 15 years ago, when i mentioned green washing or green curtains, people really reacted in in a very negative manner. And now missus good, i believe.

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