Scaling Up Snapchat with Casey Winters and Julie Zhou | Greymatter
Greymatter
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How to Grow Snapchat Traffic and Signups
Snapchat's growth requires expanding the demographic a little bit. I would watch users in friend groups trying to help someone new sign up because that happens far more often than a single person signing up. If you believe that a lot of people are not connecting to enough friends at the beginning to stick with it, is there a way that we can connect them with friends later so that they get back on it? That's something Instagram is very effective at and I think it's not something that will fix a broken product but at their stage it would move the needle on user growth if they got good at it.
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