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How to plan for the next crisis
Working It
The Counter-Conventional Mindset of Entrepreneurs
Entrepreneurs have developed what I call counter-conventional mindsets. They respond to opportunities that come their way in a very different way than people in big companies do. Elon Musk, when he joined the Tesla founding team, said, well, let's go see if we can sell some cars. Michael Jordan started Nike many, many years ago and thought very narrowly about the target market of people who could run a four-minute mile. John McEnroe: What do you think the biggest risk on the horizon is?
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