You're Putting a Certain Weight on Your Brand

i could see that that weight was on him maybe when he was young. A, the weight of his family, like, he's this prodigy and he has expectations. And so from a very young age, it's like, hey, you're doing this for us. You're also doing it for the community. Then your brand is involved. So he's really responsible. There's a certain weight for your brand. But i think, if you like me, what i know is that he is, he thinks about each one of those relationships,. He chooses things specifically to that he's that he's actually proud to be a part of.